Hey guys! Are you looking to boost your LinkedIn game with engaging vertical videos? You've come to the right place! In this article, we're diving deep into the ideal LinkedIn vertical video post size and specs to help you make a splash on the platform. Let's get started and make your videos shine!

Why Vertical Video Matters on LinkedIn

First off, let's talk about why vertical video is such a big deal on LinkedIn. Think about how people use their phones – they're scrolling, scrolling, scrolling, and who has time to rotate their phone for a horizontal video? Vertical video fits perfectly into this mobile-first behavior, making it way easier for your audience to watch and engage with your content. If you're not creating content that's easily accessible and viewable, you're missing out on a huge opportunity. Plus, LinkedIn's algorithm favors content that keeps users on the platform longer, and vertical videos are great for that. People are more likely to watch a video that's already in the right orientation, which translates to higher engagement and better reach for your posts.

Vertical video just feels more personal and immediate, which can be a massive advantage for your brand. People feel like they're getting a direct, unfiltered message, and that can build trust and connection. So, if you want to make a real impact on LinkedIn, vertical video is the way to go. It's all about meeting your audience where they are and making it as easy as possible for them to connect with your content.

Furthermore, consider the immersive experience vertical videos offer. When a video takes up the entire screen, it grabs attention more effectively than a traditional horizontal video squeezed into a small frame. This is particularly crucial on a platform like LinkedIn, where professionals are bombarded with information from various sources. By using vertical video, you increase the likelihood that your message will cut through the noise and resonate with your target audience. It's about creating a captivating experience that leaves a lasting impression, ensuring that your content remains top-of-mind.

The Ideal LinkedIn Vertical Video Size and Specs

Alright, let's get down to the nitty-gritty: what's the perfect size for your LinkedIn vertical videos? LinkedIn recommends a 9:16 aspect ratio, which is the same as Instagram Stories and TikTok videos. This means your video should be taller than it is wide. In terms of resolution, aim for 1080x1920 pixels. This will ensure your video looks crisp and clear on most devices. Using the right specs not only makes your content look professional but also ensures it's optimized for the platform, leading to better performance.

Now, let's talk about file size and length. LinkedIn allows video files up to 5GB, but it's always a good idea to keep your file size as small as possible without sacrificing quality. Smaller files load faster, which means less buffering and a better viewing experience for your audience. Aim for a file size under 200MB if you can. As for video length, LinkedIn allows videos up to 10 minutes long, but shorter videos tend to perform better. People's attention spans are short, so try to keep your message concise and engaging. A good rule of thumb is to aim for videos that are between 30 seconds and 2 minutes long.

Moreover, consider the technical specifications that can impact the visual quality of your video. Frame rate is a key factor, and a frame rate of 30 frames per second (fps) is generally recommended for smooth and natural-looking motion. Higher frame rates can create a more polished look, but they also increase file size. The video format is also crucial; MP4 is the preferred format for LinkedIn as it offers a good balance between file size and quality. Using the right video format ensures that your video is compatible with LinkedIn's platform and can be viewed seamlessly by your audience. Paying attention to these technical details can significantly enhance the impact of your vertical video.

Tips for Creating Engaging LinkedIn Vertical Videos

Okay, so you know the ideal size and specs, but how do you create vertical videos that actually grab attention and drive engagement? Here are some tips to help you create killer LinkedIn vertical videos:

• Start strong: You've got seconds to capture your audience's attention, so make the first few seconds count. Use a compelling hook, ask a question, or tease a valuable piece of information to pique their interest.
• Tell a story: People love stories, so use your vertical videos to tell a compelling narrative. Share a customer success story, talk about a challenge you overcame, or offer a behind-the-scenes look at your company.
• Add captions: Many people watch videos with the sound off, especially on mobile. Adding captions ensures that your message gets across even if the viewer can't hear the audio. Plus, captions make your videos more accessible to people who are deaf or hard of hearing.
• Use visuals: Vertical videos are all about the visuals, so make sure your videos are visually appealing. Use high-quality footage, add graphics and animations, and keep the visuals dynamic and engaging.
• Optimize for mobile: Remember that most people will be watching your videos on their phones, so make sure your videos are optimized for mobile viewing. Use large, clear text, keep the visuals simple, and make sure your videos look good on smaller screens.

Furthermore, ensure that your content is tailored to the LinkedIn audience. While humor and creativity are appreciated, maintaining a level of professionalism is crucial. Your videos should align with your brand's image and provide valuable insights or information that professionals in your industry will find useful. This targeted approach can significantly enhance engagement and establish you as a thought leader in your field. Additionally, incorporate a clear call-to-action (CTA) in your videos to guide viewers on what to do next. Whether it's visiting your website, signing up for a newsletter, or connecting with you on LinkedIn, a well-defined CTA can drive meaningful results.

Examples of Great LinkedIn Vertical Videos

Need some inspiration? Here are a few examples of LinkedIn vertical videos that are doing it right:

• Thought leadership videos: Share your expertise and insights on industry trends, best practices, and emerging technologies. These videos can position you as a thought leader and attract followers who are interested in your field.
• Company culture videos: Give viewers a glimpse into your company culture and values. These videos can help you attract top talent and build a positive brand reputation.
• Product demo videos: Show off your products or services in action. These videos can help you generate leads and drive sales.
• Customer testimonial videos: Share testimonials from satisfied customers. These videos can build trust and credibility with potential customers.

Moreover, consider using a mix of different video styles to keep your content fresh and engaging. Experiment with live videos, interviews, animated explainers, and behind-the-scenes footage to cater to various audience preferences. Analyzing the performance of each video type can provide valuable insights into what resonates most with your followers, allowing you to refine your content strategy and optimize for maximum impact. By consistently delivering high-quality, diverse vertical video content, you can significantly enhance your presence on LinkedIn and establish yourself as a go-to resource in your industry.

Tools for Creating Awesome Vertical Videos

Creating amazing vertical videos doesn't have to be complicated or expensive. There are plenty of tools out there that can help you create professional-looking videos without breaking the bank. Here are a few of our favorites:

• Canva: Canva is a free online design tool that offers a wide range of templates and tools for creating vertical videos. It's easy to use and perfect for beginners.
• Adobe Spark: Adobe Spark is a mobile app that lets you create stunning vertical videos on the go. It's packed with features and perfect for creating videos for social media.
• InShot: InShot is a video editing app that's perfect for editing vertical videos on your phone. It's easy to use and offers a wide range of features, including trimming, adding text, and adding music.
• FilmoraGo: FilmoraGo is another great video editing app for creating vertical videos. It's packed with features and offers a wide range of effects and transitions.

Furthermore, consider investing in equipment like a good smartphone with a high-quality camera, a tripod for stable shots, and external microphones for clear audio. These tools can significantly enhance the production value of your videos, making them more visually appealing and professional-sounding. Additionally, explore software options that offer advanced editing capabilities, such as color correction, motion graphics, and sound design. Mastering these tools and techniques can elevate your vertical videos and help you stand out on LinkedIn, capturing the attention of your target audience and driving meaningful engagement.

Conclusion: Vertical Video is Your LinkedIn Superpower

So there you have it, folks! Vertical video is a powerful tool for boosting your LinkedIn presence and engaging with your audience. By following these tips and guidelines, you can create vertical videos that grab attention, tell a story, and drive results. Get out there and start creating! You’ve got this!